Magia y empaque.
My plan for today was this: “from eight to 9”, I told myself, “I will watch the Miranda Kerr streaming, I will write what I want to express on Medium, and I will reflect on the strategy for my chocolate business”.
Miranda Kerr is a model I’m in love with. Miranda Kerr is not her real name, and Miranda Kerr is a brand. “Famous” people are said to be “a brand.” And it’s because her name is used as a brand. Her false name, of course. People in the entertainment world (including athletes and politicians) have a false name with which they present themselves in the media to the world. In most cases it is just a fake name, a name chosen by a talent management agency to hide its true reality. In the case of Miranda Kerr it is a brand. But not a brand in a figurative sense, I have already said that famous people are said “her name is a brand”. Miranda Kerr is a brand registered with in tax authorities, governed by the treasury. Like Nike, Instagram, Coca Cola, Apple, Zara. And it is a brand under which many things are done. All nonsense, stupidity, and vulgarities. Poor her, how sad that they treat her like this. A sector of the population is dedicated to defending women’s rights. But isn’t what happens to Miranda Kerr the greatest abuse that can be done to a woman? But since she is absurdly beautiful, absurdly rich, and “absurdly famous”, well, nothing happens. She is allowed any abuse. I mean, I try to understand people. I try to understand why they don’t complain about that happening. A lot of people know how that works, and they don’t do anything, they don’t even complain. But hey, there they are.
Knowing how to write is knowing how to think: that’s a phrase I heard in the London scene. There is another that has to do with drinking tea. Rhyme with kettle. For a long time I want to remember her but I can’t. This year I decided to go to Mass every Sunday. Catholic Mass. Before, a year of my life I went to mass all year. And the rest of the time I never went to mass again. But from this year I decided to go every Sunday, and I hope to do so for the rest of my life. The Catholic mass is a top show. Massive events (sports, concerts, etc.) are for very ordinary and very ordinary people. But a Catholic mass has the things that people might find interesting in a massive event, but done in a sophisticated and elevated way. I am “Zencatholic”, a combination of Zen Buddhism and some practices of Catholicism. Most Catholics are lazy, fat, conformist, and mediocre. But still, Catholicism has its good things. I hope that life gives me the time and the sufficient means (the sufficient means are what is always lacking) to make “Zencatholicism” a real institution.
Writing is a must. What I have always wanted to do since I was a child is to have my own group of companies and brands. My own Zara, my own Coca Cola, my own Starbucks, my own Tesla, my own Adidas, et cetera. But since I haven’t been able to do them, and I have an inner need to write, I write here. It’s just that if I had the companies, I’d be the kind of business leader who writes to their employees often. Leaders have rarely existed, and hardly anyone knows how to treat people properly. Television and the media impose “personalities” on us who are actually weak and mediocre pusillanimous, and we do not make an effort to act and live correctly. If I had my own companies, they would be a piece of company. Beginning because in them the best of the best would work, and treated in the best possible way.
Thinking of women like I thought of Miranda Kerr is something I do all day and every day. At the same time that I was thinking about Miranda, I was thinking that I would like to meet Maria Ibarra in Masaryk, also Georgia Clark. I also thought I’d like to see Kate Bock. I say her names because they are not her real names. Kate Bock is the same, and the same type and level, as Miranda Kerr. She is an established brand before the law. Maria Ibarra and Georgia Clark are just assumed names. All 4 are fake names. If they were true I wouldn’t say them. Chivalry would prevent me from doing so.
When I started horseback riding I liked 3 girls: the one who taught me to ride (only once in a while, she wasn’t my daily trainer), a classmate from artistic classes that I received, and a cousin, granddaughter of a great-aunt with the who lived a lot and took care of me. All 3 liked me, and I liked all three. So I decided that there would be no problem if I was with all 3 at the same time. I just had to convince them not to be upset. It bothers vulgar and stupid girls because it is socially frowned upon to be with several women. Especially in developing countries like Mexico. But what bothers an intelligent and strong woman is sharing the man she truly loves. If she doesn’t love him, and she’s only with him for dating someone, she doesn’t much care.
But if she really loves him, she doesn’t want to share it with anyone, she just wants it for herself. And then I had to convince them to be able to walk with the three of them. In addition, there is one important thing: if 3 women truly love you, and give their lives for you, why not be with all three? It would be bad for your luck, and for your karma, not to be with 3 women who really love you and give everything for you.
Magic and packaging is the thing to have. Baltasar Gracián wrote: “Genius and ingenuity: the two axes of showing off garments: one without the other, half happiness. What is understood is not enough, wish yourself great. Fool’s unhappiness: missing one’s vocation in state, employment, region, familiarity.”
Magic is brilliance, grace, charisma. What makes you truly different and special. Packaging is correction, sobriety, cultivation. Magic and packaging together are what it takes to live and do well. One without the other is useless.
When I was a child, they told me in bullfighting classes: “walk backwards, child. You don’t know how to walk.” Something so simple, and that we humans do practically naturally, we do not do it well. We don’t do it right.
Sometimes I thought of being a bullfighter. And I still wish, and dream every day, to win important sports competitions. In show jump there are 75-year-olds who win Olympic gold medals. So I still have time. The thing is that I don’t like the world of sports, because it’s part of the entertainment. And it is controlled by agencies that deal with common, ordinary, stupid people.
People don’t quite understand my position on that. They think I am away from that world so as not to mix with it. But it’s not like that. I am moving away from that world because they have not allowed me to enter it. And they have not let me in just because I am against him. If war bothers you, what you should do is fight those who make war and finish them off. Do not walk away from the war and let it exist. I am not far from that world because I do not want to mix or fight it, on the contrary. I want to fight it by being inside it, and I want to finish it off. Wreck it.
When I think of Maria Ibarra, and daydream about being with her on the streets of Polanco; and that we spend the week holidays together, in her bed, I also think that she will have a kind of disappointment for me. Because she believes what I said before: that I am far from that world, and therefore from her, because I am disgusted by her. And yes it disgusts me a lot, but I want to destroy it, and therefore be inside it. But, as I said, they have never left me.
At the end of the day, what interests me is being with Maria Ibarra. And seeing Georgia Piña Clark, and being with Miranda Kerr and Kate Bock. The only thing that interests me, and matters, is being with her. And therefore, I am interested in destroying that world of shit, of filth. Because it is a world that hurts them, and mistreats them a lot. And that is something I cannot allow. But they must bring me into that world so that I can destroy it. And this is what they don’t understand. They naively expect me to magically do everything. Just as people believe that by magic I will have many companies. But it’s not like that. Things don’t happen by magic. To be with them, and put an end to what hurts them, I need them to look for me, help me, and get me involved in what they do. And to make many companies I need a lot of work and the support of the people. It is not enough that I want to change things, everyone else must want things to change.
